There’s something especially fun about watching a local Newport Beach brand grow, particularly when its next chapter involves tequila.
I recently got a sneak peek at NWPRT Tequila, the latest venture from my friend Brad Barton and the team behind NWPRT, and I couldn’t resist sharing a little preview of what’s coming.
If you live in Newport Beach, chances are you’ve already seen the NWPRT name around town. What began with the now instantly recognizable NWPRT hats has grown into a true Newport lifestyle brand, with clothing, accessories and a flagship store at 110 22nd Street on the Peninsula, just steps from Newport Pier and Blackie’s.
The idea behind the name is simple and very Newport: strip away the vowels and you’re left with NWPRT. Over the years, that little collection of consonants has become something of a local calling card.
Now Brad is taking the brand in a very fun new direction: tequila.
NWPRT Tequila is preparing to make its debut right here at home, with plans for a launch at The Cannery in Newport Beach and availability at Hi-Time Wine Cellars. Brad also plans to bring the tequila into the NWPRT flagship store on the Peninsula, making it another piece of the lifestyle brand he has built around the community.
Even better, beginning in October, the plan is for NWPRT Tequila to start popping up at a number of our local restaurants and watering holes around Newport Beach.
For me, that is what makes this launch so much fun. This isn’t a celebrity attaching a name to another tequila brand. It’s something being built by someone who lives and works in our community, through a brand that already feels distinctly Newport.
I have always loved supporting our local businesses, and when supporting local happens to involve a margarita, I’m definitely not complaining.
Congratulations to Brad and the NWPRT team. I’m excited to watch this next chapter unfold and, of course, to do my part in the taste-testing department.
Keep an eye out for NWPRT Tequila around Newport Beach this October, and follow Brad and NWPRT for the latest on the official rollout.
Annie Clougherty
REALTOR® | Annie Clougherty Team | SERHANT.
DRE #01247828
