Press & Media

Residential real estate brokerage Serhant is betting big on California at a time of transformation for the nation's most populous state. Last week, the New York City-based firm launched across five markets throughout California, onboarding roughly 100 new agents. Its new teams are based in Los Angeles, San Francisco, Orange County, San Diego and Lake Tahoe. Serhant is not painting with a broad brush when entering the state, with each region calling for a tailored approach grounded in an understanding of what drives those markets. That approach hinges on the brokerage's 16 founding members in the state, founder Ryan Serhant told Homes.com News in an interview. "Our founders are aligned with our mission to help the world move forward," Serhant said. "A lot of them I've known over the years through deals, referral partnerships, friendships — some of them are close friends." To hear those agents tell it, Serhant is coming to California at a time when their markets are in need of something new to meet today's challenges.

SERHANT. has officially expanded into California, marking a significant milestone in the firm’s continued national growth and reinforcing its position as a media-first, technology-driven real estate brokerage. The launch brings together a select group of top-performing agents to establish the brand across key markets, including Orange County, Los Angeles, and beyond. Annie Clougherty joins this expansion as a founding member in Orange County, bringing nearly $1 billion in career sales and a reputation for excellence in luxury real estate. Her involvement underscores the strength of SERHANT.’s entry into California and its commitment to partnering with industry-leading professionals who align with its innovative, relationship-focused approach.

Ross, Tiburon, Belvedere no longer in top 10 as median values soar in Southern California.

It’s hundreds of miles from the AI boom and tech billionaire class of Silicon Valley. It maintains an image, at least in some minds, as a beachside mecca for old money, big yachts and conspicuous consumption.